Ludwig Hohlwein
Pioneer of high-contrast Sachplakat poster style
Ludwig Hohlwein was a German poster artist, a pioneer of the Sachplakat style. He trained and practiced as an architect in Munich until 1911, when he moved to Berlin and switched to poster design. Hohlwein was born in the Rhine-Main region of Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of "Gebrauchsgrafik" in Germany at the time, North and South. Hohlwein's high tonal contrasts and a network of interlocking shapes made his work instantly recognizable. He travelled to the United States in the 1920s to conduct commercial work. A large portion of his work dates to 1912-1925. His style usually consists of sharply defined forms, bright colors, a good portion of humor and textured patterns. By 1925, he had already designed 3000 different advertisements.
Artworks by this artist (78 total)
- Wilhelm Mozer München. Delikatessen und Weine 1909
- Die Bergstadt. Monatsblätter 1912 - 1914
- Haus Neuerburg Trier. Zigaretten 1911
- Lebensmittel-Verein Zürich 1911
- Ludendorff-Spende für Kriegsbeschädigte 1914
- Tonhalle … Ausstellung von Arbeiten der in der Schweiz internierten deutschen Kriegsgefangenen 1918
- Burger-Kehl & Co. Zürich. Marke PKZ 1911
- Engelhorns Romanbibliothek 1912
- Passage Schüssel. Komfort Kunstgewerbe. München 1908
- Atlas-Salatöle. 5 Sorten. München & Hamburg 1910
- Bayern 1913
- Zoologischer Garten München 1912
- Deutsche Kunst und Dekoration 1911
- Max Zechbauer München. Zigarren und Zigaretten 1909
- Starnberger-See, ½ Stunde von München 1910
- Starnberger See 1910
- Verband der Deutschen Typographischen Gesellschaften Wanderausstellung Die Reklame in Geschäftsdrucksachen 1913
- Wahr dich, Wehr dich, Wach auf. Melde dich zur Bayr. Reichswehr 1918
- Kleidung für die Jagd. Herrmann Hoffmann Berlin 1910
- Bulgaren-Held; Zigarettenfabrik Menes, Wiesbaden 1915