Ludwig Hohlwein
Pioneer of high-contrast Sachplakat poster style
Ludwig Hohlwein was a German poster artist, a pioneer of the Sachplakat style. He trained and practiced as an architect in Munich until 1911, when he moved to Berlin and switched to poster design. Hohlwein was born in the Rhine-Main region of Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of "Gebrauchsgrafik" in Germany at the time, North and South. Hohlwein's high tonal contrasts and a network of interlocking shapes made his work instantly recognizable. He travelled to the United States in the 1920s to conduct commercial work. A large portion of his work dates to 1912-1925. His style usually consists of sharply defined forms, bright colors, a good portion of humor and textured patterns. By 1925, he had already designed 3000 different advertisements.
Artworks by this artist (78 total)
- Isidor Bach Sport und Reisekleidung 1912
- Peruvian Cotton. Carders Wonalancet Company 1912
- Bavaria Häuser im Sendlinger-Unterfeld. Terrain Aktien-Gesellschaft 1910
- Das goldene Buch des Sports 1910
- Der grosse Krieg, [von] Hanns von Zobeltitz, mit zahlreichen Abbildungen und Karten … 1916
- Vier Jahreszeiten. Das Haus für Modeneuheiten ca. 1913
- Bayrische Campagne-Reitergesellschaft München 1909
- An alle Liebhaber von Tee und solche die es werden wollen 1910
- Böser-Buben-Bühnen-Ball 1906
- Das Mirakel 1914
- Polar- North Cape cruises 1931 1931
- Wahr dich, Wehr dich, Wach auf. Melde dich zur Bayr. Reichswehr 1918
- Herrmann Scherrer Sporting-Tailor München 1907
- Menterschwaige Geiselgasteig Villengelände im Isartal. Heilmann’sche Immobilien-Gesellschaft 1910
- Atlas-Salatöle. 5 Sorten. München & Hamburg 1910
- Wilhelm Mozer München. Delikatessen und Weine 1909
- Die Bergstadt. Monatsblätter 1912 - 1914
- Tanz-Palast Blumen-Säle 1913
- Haus Neuerburg Trier. Zigaretten 1911
- Lebensmittel-Verein Zürich 1911