Bitter Campari
1899
Adolfo Hohenstein's 1899 poster for Bitter Campari is a masterclass in early advertising, capturing the chic vibe of a Milanese café with bold, flat colors and sharp lines. Notice how the two gentlemen, rendered in cool greens and greys, seem almost hypnotized by the vibrant red liquid being poured into their glasses—it's as if the drink itself is the only thing that matters in their world. This iconic image helped define the 'Liberty style' in Italy, blending Art Nouveau elegance with a modern, graphic punch that still looks fresh over a century later.
- Technique
- Color lithograph
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