Salon Pedal
1897
Alexandre de Riquer’s 1897 poster for the 'Salon Pedal' captures the thrilling moment when cycling became the ultimate craze for modern women. Dressed in stylish bloomers and a chic hat, the cyclist straddles her bike amidst swirling Art Nouveau curves and giant orange irises, looking effortlessly cool as she promotes daily races in Madrid. This piece perfectly illustrates the late 19th-century bicycle boom, which gave women unprecedented freedom of movement and a new kind of fashion rebellion. It’s a vibrant advertisement that feels less like a sales pitch and more like a celebration of independence.
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