Bénédictine
1896
Alphonse Mucha, the godfather of Art Nouveau, had a genius for making alcohol look like high art. In this poster for Bénédictine liqueur, two goddess-like figures in flowing blue robes admire the bottle as if it were a sacred relic, fitting for a drink originally crafted by monks at the Abbey of Fécamp (depicted at the bottom). The label 'D.O.M.' stands for 'Deo Optimo Maximo' (To God, most good, most great), adding a holy touch to this masterpiece of advertising that defined an entire era of design.
Views: 13