Salon des Cent. A. Mucha

Alphonse Mucha

1897

Salon des Cent. A. Mucha by Alphonse Mucha, 1897

Alphonse Mucha designed this poster to advertise his very own solo exhibition at the famous Salon des Cent in Paris back in June 1897. The dreamy figure, complete with a crown of daisies and flowing hair, holds a paintbrush while contemplating a canvas, perfectly embodying the quintessential 'Mucha girl' aesthetic. With its swirling organic lines and elegant typography, it’s a masterclass in Art Nouveau that helped launch the artist into international stardom, proving he was just as good at marketing himself as he was at painting.

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