Las Vegas – fly TWA

David Klein

1962

Las Vegas – fly TWA by David Klein, 1962

David Klein’s 1962 poster captures the dual personality of Las Vegas with a glamorous, elongated model split right down the middle. Her left side is a cool, blue-toned night scene cluttered with roulette wheels, dice, and slot machine cherries, while her right side basks in a warm, sunny orange glow where the sun itself sports a pair of red sunglasses. This iconic design was part of a massive campaign for TWA airlines, selling the jet-set lifestyle to Americans. Klein created over 80 of these vibrant travel posters, essentially defining the visual style of mid-century air travel.

Technique
Lithograph
Material
Paper
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