To Day
1900
Strutting confidently in a canary-yellow coat, this 'Gaiety Girl' is the ultimate 1890s fashion icon, her hair and ribbons whipping around her as if caught in a breeze. Dudley Hardy created this lively advertisement for 'To-Day,' a weekly magazine edited by Jerome K. Jerome (the famous humorist who wrote 'Three Men in a Boat'). With its bold red lettering and dynamic composition, this poster was basically the Victorian equivalent of a viral ad, designed to grab attention on busy London streets and sell copies for the bargain price of two pence.
- Technique
- Color lithograph
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