Collier’s X’mas, one million copies
1890-1920
Long before Coca-Cola cemented the red suit, Santa was rocking a vibrant orange ensemble in this festive poster for Collier's magazine. Edward Penfield, a pioneer of the American poster movement, depicts a jolly Saint Nick perched atop a mountain of gift sacks on a sled, celebrating the publication's massive milestone of one million copies. The bold, flat colors and whimsical typography capture the playful spirit of the Art Nouveau era, serving as a colorful time capsule of holiday marketing from the turn of the 20th century.
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