Harper’s for March
1894
Edward Penfield’s 1894 poster for Harper’s Monthly is a brilliant visual pun on the old weather proverb, 'March comes in like a lion and goes out like a lamb.' Here, a majestic lion stands on his hind legs, completely engrossed in reading the very magazine this poster advertises, while a tiny, innocent lamb looks on from the corner. This piece is a classic example of American Art Nouveau poster design, known for its bold, flat colors and simplified shapes that made it instantly readable from a distance. Penfield was a pioneer in this field, helping to define the look of American graphic design at the turn of the century.
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