Lippincott’s, June
1890-1907
Edward Penfield was a pioneer of the American poster movement, and this cover for Lippincott's Magazine showcases his signature chic, flat-color style. Notice how the bold red stripes on the woman's blouse perfectly echo the title text—it's a clever Art Nouveau trick to guide your eye right across the page. She's lounging in a rowboat with a copy of the magazine itself, essentially telling the 1890s reader, 'This is your perfect summer read.' It's a stylish snapshot of leisure that feels surprisingly modern today.
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