Automobiles Martini
1923
Emil Cardinaux created this dynamic 1923 poster to prove that Martini automobiles could handle the toughest Swiss Alps. You see a brave open-top car clinging to a snowy cliffside, while two mountain goats (ibexes) leap effortlessly in the foreground, perhaps racing the machine. The bold, jagged 'M' in the title looks almost like a gear or a saw blade, emphasizing mechanical power against the organic curves of the clouds. This piece is a fantastic example of Swiss poster art, blending the thrill of adventure with early automotive marketing.