Cover for The New Century
1899
Emil Rudolf Weiss designed this bold cover for *Das Neue Jahrhundert* (The New Century) right at the turn of the millennium in 1899. The stylized rooster, rendered in the sweeping curves of German Art Nouveau (*Jugendstil*), acts as a visual alarm clock, crowing to wake up the German people for a new era. The heavy, decorative typography frames the bird, creating a graphic punch that feels surprisingly modern today. As an independent weekly magazine, this cover promised fresh news and ideas just as the world was stepping into the 1900s.