Reducing
1932
Eric Rohman's vibrant 1932 Swedish poster, shouting "Här ska bantas!!" (Dieting happens here!!), turns the struggle of weight loss into a visual joke for the MGM comedy *Reducing*. The bold Art Deco design features a woman stepping onto a scale tipping past 110, while a central white strip shows her frantic transformation through dumbbell lifts and stretches. Giant, laughing caricatures flank the scene, referencing the film's stars Marie Dressler and Polly Moran, adding a layer of theatrical comedy. It's a snappy piece of cinema history proving that the obsession with "reducing" is nearly a century old!
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