Simplex Snel Sterk
1897
Though known for his luminist paintings, Hart Nibbrig here embraces bold graphic design to sell the Simplex bicycle in 1897. Massive diagonal letters scream 'SNEL SIMPLEX STERK' (Fast, Simplex, Strong), cutting across a cheerful parade of cyclists in stylish hats and suits pedaling toward a red-brick city skyline. The bright yellow path draws your eye straight into the scene, capturing the late 19th-century Dutch obsession with cycling as the ultimate symbol of freedom. It’s a vibrant, energetic snapshot of modernity on two wheels.
- Technique
- Lithograph
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