Trabalho de papel de cigarro
1896
Jane Atché’s bold poster for JOB cigarette papers is a masterpiece of Art Nouveau graphic design, capturing the spirit of the independent 'New Woman' of the Belle Époque. A chic, blonde figure in a dramatic black cape and yellow dress sits in profile, casually smoking a cigarette with an air of sophisticated nonchalance. The cleverest touch is the smoke itself, which swirls elegantly through the giant 'JOB' letters at the top, visually connecting the product name to the act of smoking. The text 'Hors Concours Paris 1889' boasts that the brand won top honors at the World's Fair, proving that clever advertising never goes out of style.
- Technique
- Color lithograph
- Material
- Paper