클링어 플라카테 홀러바움 운트 슈미트
1911
Meet the spiky squad of 1911 Berlin! Julius Klinger designed this wildly graphic poster to advertise his own work for the printing firm Hollerbaum & Schmidt. While the era was often associated with flowery Art Nouveau curves, Klinger went in a completely different direction with five hedgehog-like figures sporting worried, triangular noses and wild hair. The bright green character in the center pops out against the dark crowd, creating a bold, almost cartoonish vibe that was revolutionary for advertising. It’s a brilliant meta-joke: a poster advertising posters, proving that weird, eye-catching designs are the best way to grab attention.
- Technique
- Color lithograph
- Material
- Paper
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