AEG Metallfaden-Lampe
1907 - 1910
Peter Behrens designed this striking poster for AEG around 1909, essentially inventing modern corporate branding before the term even existed. Notice how the glowing metal-filament lightbulb is framed by elegant, swirling Art Nouveau borders, yet the bulb itself is rendered with clean, geometric precision—a perfect bridge between old-world decoration and the sleek modernism to come. Behrens didn't just design this single poster; he created the entire visual identity for AEG, from logos to factories, making him the world's very first industrial designer and forever changing how companies look.
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