The combination that will win the war
1917
This 1917 WWI propaganda poster by Adolph Treidler shows two determined faces side by side - a factory worker in a cap and a soldier in a helmet, both set against bold blue circles. The message is clear: American industrial workers and soldiers are equally crucial to victory. The text drives home that 'every piece of work done in this plant has a direct bearing on the outcome of the war' and that finished products go to France, making workers feel like essential cogs in the war machine. Issued by the U.S. Army's Ordnance Department, this poster was designed to boost morale and productivity on the home front by connecting factory labor directly to soldiers' survival. Treidler was one of America's most prolific poster artists, and this piece perfectly captures how WWI mobilized not just armies, but entire industries.
- Technique
- lithographic poster