Harper’s [for] August
1894
![Harper’s [for] August by Edward Penfield, 1894](https://www.thequadro.com/api/storage/artworks/thumb/l/edward-penfield/edward-penfield_harper-s-for-august_1426e46a)
Edward Penfield, the art director for Harper's Magazine, designed this playful poster to hype up the August 1894 issue. A lanky character in a brown tunic and red jester hat reaches down to grab a copy of the magazine from the ground, while casually holding a rope with his other hand. This bold, flat style with thick outlines helped launch the American Poster Movement, making Penfield the US equivalent of French master Toulouse-Lautrec. It’s a perfect example of how magazine covers in the 1890s transformed from simple text into collectible works of art.
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