Metropolitan for July

Edward Penfield

1900

Metropolitan for July by Edward Penfield, 1900

Edward Penfield, often called the 'father of the American poster,' designed this captivating cover for the July 1900 issue of Metropolitan magazine. We see a stylish woman in a dark coat and wide-brimmed hat perched on a carriage, glancing back at the viewer while two horses trot down a rural road. The bold outlines and flat, unshaded colors are hallmarks of the Art Nouveau movement, which Penfield helped popularize in the US. The text below teases eclectic topics like 'Mexico—Our Neglected Neighbor' and H.G. Wells' 'Man of the Future,' perfectly capturing the curiosity of the turn of the century.

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