Scribner’s for January
1900
Step back into 1900 with this bold advertisement for Scribner's Magazine, a prime example of the American poster movement which drew heavy inspiration from Art Nouveau. Notice the striking contrast? That deep black block against the cream background is designer Edward Penfield's signature style, simplifying forms into flat, graphic shapes. The serious-looking man in profile is likely the author John Fox Jr., whose new serial novel 'The Little Shepherd of Kingdom Come' is being hyped here. At just 25 cents, this issue promised a whirlwind tour from English high society to the Mississippi River, capturing the excitement of turn-of-the-century publishing.
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