U of P
1908
Edward Penfield, often called the father of the American poster, created this strapping runner to hype up the University of Pennsylvania (U of P) back in 1908. Dressed in the school's red and blue stripes with a massive 'P' on his chest, the athlete looks ready to sprint right off the page. This poster captures the bold, flat style of the Art Nouveau movement, which was perfect for grabbing attention from a distance. It’s a fantastic snapshot of early college sports marketing, proving that school spirit has always been about looking good in uniform.
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