Chocolat de Villars
1905
Imagine a fable where the prize isn't cheese, but chocolate. A reddish-brown fox sits politely beneath a stylized tree, staring up at four black crows who seem to be guarding a treasure. One crow holds a bar labeled 'Villars,' advertising the famous Swiss chocolate brand. Emil Cardinaux designed this poster in 1905, using simple shapes and bold colors to catch the eye of passersby. It’s a clever bit of marketing that suggests even the wildlife of Fribourg knows good chocolate when they see it.
- Technique
- Color lithograph
- Material
- Paper