Mauguin Bitter. Aperitif & Digestif
1895
Imagine sitting in a bustling 1890s café in Liège, Belgium, where a dapper gentleman in a top hat shares a drink with a woman sporting a hat so enormous and swirly it looks like a pile of black velvet donuts. This vibrant poster advertises Amer Mauguin, a bitter liqueur meant to aid digestion, with bold red text slashing diagonally across the scene like a sash. Created by Émile Berchmans, it perfectly captures the fashionable Art Nouveau vibe using flat blocks of emerald green, bright red, and orange to grab the attention of passersby.
- Technique
- Lithograph
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