Hebzucht

Eric Rohman

1924

Hebzucht by Eric Rohman, 1924

Eric Rohman's poster for the Swedish release of Erich von Stroheim's 1924 silent epic 'Greed' (here titled 'Den Giriga') is a visual punch to the gut. A gigantic, bald man with a predatory grin and a cigar dominates the composition, looming over a woman who clutches a handful of gold coins. The aggressive red background and sharp, stylized lines scream Art Deco drama. It advertises a film that was famously butchered by studios—Stroheim originally shot a nine-hour version, but it was cut down to a fraction of that length, making this poster a souvenir of one of cinema's greatest lost masterpieces.

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