La pícara verdad

Eric Rohman

1937

La pícara verdad by Eric Rohman, 1937

Featuring giant, rosy-cheeked portraits of Irene Dunne and Cary Grant, this vibrant Swedish poster for the 1937 screwball comedy *The Awful Truth* (titled *Min fru har en fästman*) is a masterclass in Golden Age marketing. The title translates to 'My Wife Has a Fiancé,' setting the stage for a romantic comedy about a divorcing couple who simply can't quit each other. Below the floating heads, a chaotic scene shows a man dragging a fox terrier—likely the scene-stealing dog Mr. Smith—while a woman looks on, perfectly capturing the film's madcap energy. The bold Art Deco typography and striking red circle draw the eye immediately, promising a film full of misunderstandings and laughter.

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