Uncle Tom’s Cabin – Eva

Eric Rohman

1928

Uncle Tom’s Cabin – Eva by Eric Rohman, 1928

Featuring a dreamy, close-up portrait of Little Eva, this 1928 Swedish movie poster for Uncle Tom's Cabin (titled Onkel Toms Stuga) is a visual treat. The text describes Eva as 'a little blonde sunbeam,' yet artist Eric Rohman uses dramatic dark shading for her hair, letting bright yellow ribbons and a bow tie provide the actual sunshine. The bold red typography anchors the design, while a tiny silhouette of the girl at the bottom adds a playful touch. It’s a fantastic example of 1920s cinema marketing, using emotional, illustrative art to sell a Universal Pictures film to Swedish audiences.

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