Mexican chocolate Masson, Paris
1890
Eugène Grasset's vibrant 1890 poster for Masson's Mexican Chocolate is a brilliant early example of Art Nouveau advertising. Instead of just showing a chocolate bar, he paints a dashing charro in an intricately detailed blue suit leading a wild black horse against a blazing orange and yellow background. The bold, stylized typography wraps around the figures, proving that selling cocoa could be just as exciting as a bullfight. Grasset was a master at turning everyday commercial products into high art, and this piece remains a classic of the poster boom in 1890s Paris.