Georges Richard Brand, Bicycles & Automobiles
1899
Meet the ultimate brand ambassador of 1899! Eugène Grasset designed this vibrant poster for Georges Richard, a pioneering French manufacturer of bicycles and early automobiles, featuring a striking red-haired woman in a mustard-yellow gown. She casually holds a bicycle handlebar in one hand and a giant, lucky four-leaf clover in the other, a clever visual pun playing on the company's nickname, 'Le Trèfle à 4 Feuilles' (The Four-Leaf Clover). It's a perfect snapshot of Art Nouveau, where everyday advertising was elevated into high art with flowing lines and bold, stylized figures.
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