Hépatocynol
1910-1950
This striking vintage ad for Hépatocynol, a liver medication, features a glamorous woman holding a grimacing, yellow-green mask away from her face. The mask represents the 'sick' face of jaundice or liver disease, while her radiant smile shows the healthy result of the cure. The bold yellow text and matching bow tie pop against the deep purple background, a classic mid-century design choice. The handwritten note at the bottom addressed to a 'Monsieur le Docteur' suggests this was a promotional postcard sent directly to doctors to encourage prescriptions.
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