One phase of it
1907
Frank Nankivell’s 1907 cartoon 'One phase of it' depicts a terrifying joyride where alcohol is literally behind the wheel. A grinning, goggle-wearing bottle labeled 'Demon Rum' steers a speeding car while its human passengers—hats flying, drinks in hand—succumb to drunken chaos. One man slumps unconscious while another cheers recklessly, completely unaware of the danger. Created during the height of the temperance movement, this vivid illustration personifies booze as a reckless driver leading society to ruin, serving as a stark warning years before Prohibition took hold in America.