Through the Jura – Switzerland

Frederic Hugo d’ Alési

1895

Through the Jura – Switzerland by Frederic Hugo d’ Alési, 1895

Step into a late 19th-century travel dream with this vibrant poster advertising the Jura-Simplon Railway. Hugo d’Alési masterfully combines a peaceful, sun-drenched walk along a Swiss lakeside village with a clever circular inset showing a train track leading into a mountain tunnel. It’s a brilliant piece of marketing that promises you can enjoy serene nature while traveling in modern comfort. The bold red 'SUISSE' lettering pops against the blue sky, inviting viewers to explore the rugged beauty of the Jura mountains.

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