Ferrocarril del valle del Mur
Before skiing was an Olympic obsession, it was the ultimate trendy getaway, as shown in this vibrant travel poster by Austrian artist Gustav Jahn. Created to promote the Mur Valley Railway (Murtal-Bahn), the piece invites viewers to the 'Winter Sports Place' of Murau. Jahn, a passionate mountaineer himself, masterfully captures the thrill of the descent with a lone skier carving through deep powder, framed by heavy, snow-laden pines. The bold, geometric lettering at the top reflects the Vienna Secession style—a branch of Art Nouveau—shouting 'MURAU' to potential tourists. It’s a charming slice of early 20th-century travel advertising that promises both adrenaline on the slopes and cozy sledding parties in the valley below.
- Technique
- Lithograph