Omega
1897
Henri Thiriet decided that the best way to sell a bicycle in 1897 was to make it look like a gift from the gods. In this stunning Art Nouveau poster, a winged angel in flowing blue robes presents the 'Omega Sans Chaine'—a chainless bike. This was a huge technological flex at the time, promising riders they wouldn't get grease on their clothes. The massive 'OMEGA' lettering and the serene, almost divine expression of the figure suggest that riding this bike was a spiritual experience, perfectly capturing the late Victorian obsession with cycling as the ultimate symbol of modern freedom.
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