ボッシュライト
1913
Lucian Bernhard basically invented modern advertising with this bold 1913 poster, ditching the cluttered, fancy Art Nouveau style for something punchy. He stripped the design down to just the product and the name, creating a sleek blue race car sliced open to reveal the glowing orange Bosch engine parts inside. A red dotted line traces the electricity from the engine to the blinding headlight beam, while giant 'Bosch-Licht' text screams the brand name against a stark black background. This is a textbook example of 'Plakatstil' (Poster Style), proving that sometimes the best way to sell a car part is to just show exactly how it works.
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