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1915
Lucian Bernhard's 1915 poster is a textbook example of Plakatstil, a revolutionary German design movement he pioneered that swapped Victorian clutter for bold, flat colors and simple shapes. Notice how the cozy, simplified scene of a table and lamp floats above a massive block of gothic text? That text reveals a poignant historical context: it's advertising household furniture on installment plans specifically for war widows, injured soldiers, and large families in Berlin during World War I. Bernhard's genius was making commercial advertising look like high art, using just a few geometric shapes and a vibrant orange background to grab attention on a busy street, while quietly documenting the struggles of the home front.
- Technique
- Lithograph
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