Werkbund Alemán – Exposición Berna
1917
Peter Behrens, the godfather of corporate branding, designed this poster for a 1917 exhibition in Bern, Switzerland. Instead of illustrations, he let typography do the heavy lifting—look at those towering, outlined letters at the top that look like architectural blueprints! This promoted the Deutscher Werkbund, an association fusing German art with industrial mass production. Behrens was so influential that his studio served as a finishing school for modern architecture, employing future legends like Walter Gropius and Le Corbusier.