Fort mit dem Brotvogt – 5. Dez. Brotmonopol Nein
1926
Imagine a medieval bread cop hoarding all the baguettes for himself—that's the vibe of this 1926 Swiss political poster by Emil Cardinaux. The giant figure, clutching loaves to his chest, represents the 'Brotvogt' (bread bailiff), a symbol of state control that the artist is urging voters to reject. The bold text 'Fort mit dem Brotvogt' (Away with the Bread Bailiff) and 'Brotmonopol Nein' (No to Bread Monopoly) reveals this was a campaign poster for a referendum. Cardinaux, often called the father of the Swiss poster, uses stark red and black contrasts to make the greedy official look intimidating, effectively telling citizens to vote against government control of their daily bread.
- Technique
- Color lithograph
- Material
- Paper