His Rifle Will Fire – Will Mine
Imagine staring down the barrel of a gun—that's exactly what Abram Games forces you to do in this striking piece of modernist graphic design. The menacing soldier in the background is ready to fire, while bold red hands in the foreground hold a rifle with a giant question mark over the trigger, asking a terrifying question: 'Will mine?' Created for the British Army during World War II, this poster reminds soldiers that cleaning their weapons isn't just a chore, it’s a matter of life and death. Games, known as the 'poster man' for the War Office, uses dramatic perspective and punchy typography to make the message 'Care of Arms is Care of Life' impossible to ignore.
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