Ja dem Völkerbund
1920
Emil Cardinaux's striking 1920 poster features a sturdy, determined man reaching out with one hand while clutching a large Swiss flag in the other. The bold text 'JA DEM VÖLKERBUND' translates to 'Yes to the League of Nations,' urging citizens to vote in favor of Switzerland joining the international organization after the devastation of World War I. Created by a master of Swiss poster art, the piece uses powerful, simplified forms to evoke national pride and solidarity. Although Switzerland ultimately voted against joining the League in this specific referendum, the image remains a vivid snapshot of the country's post-war political climate and its fierce debate over isolationism versus international cooperation.