Gotthard Schweiz
1914
Step into a 1914 travel dream with this stunning poster by Emil Cardinaux, designed to lure tourists onto the Swiss Federal Railways (S.B.B.) into the heart of the Gotthard region. The composition is a dramatic invitation: a railway track curves invitingly into the foreground, leading the eye past a cozy village of red-roofed houses nestled on green slopes, all dwarfed by towering, shadowed cliffs and a gleaming, snow-capped peak. While the bold typography and simplified geometric shapes hint at the coming modern era, the romanticized landscape still carries the charm of Art Nouveau. It’s a masterclass in travel advertising, making the rugged Alps look both majestic and accessible.