New Larousse Illustrated
1898
Eugène Grasset turned a dry encyclopedia advertisement into a whimsical Art Nouveau dream with this 1898 poster. A serene woman with flowing, stylized hair blows gently on a dandelion, sending its seeds—symbolizing scattered bits of knowledge—drifting across a warm, terracotta sky. Grasset was a total design powerhouse; he not only created the illustration but also designed the distinctive typeface used for the title, making this a perfect package of visual branding for the famous 'Nouveau Larousse Illustré'.
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