Vitarsenic
1910-1950
A cheerful, rosy-cheeked boy in a green sweater eagerly lifts a spoonful of food in this vibrant vintage advertisement by Francis Prompt. The French text playfully adapts a famous proverb to sell 'Vitarsenic,' suggesting that if you want a healthy appetite, you need the right means. Fascinatingly, this early 20th-century piece promotes arsenic as a health tonic; back then, small doses were believed to stimulate metabolism and help children eat better, making it a colorful reminder of how drastically medical advice has changed!