The Moorish Columns of the Boulevard

Frédéric Bouchot

The Moorish Columns of the Boulevard by Frédéric Bouchot

Step onto the cobblestones of 19th-century Paris, where two dapper gentlemen stand beside a large cylindrical advertising pillar covered in posters. The central figure, sporting a flashy pink vest and red trousers, gestures toward ads for throat lozenges, discounted theater tickets, and a rather medical device called a 'Clysobol.' These structures, known as 'Colonnes Moresques,' were the precursors to the iconic Morris columns that still dot Parisian boulevards today. They served as the original billboards of the city, capturing the bustling commercial life and fashion of the era in a charming hand-colored print.

Technique
Hand-colored lithograph
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