P.L.M. The Vercors (Dauphiné)
1898
Pack your bags for the French Alps! Created in 1898 during the Art Nouveau era, this poster by Frederic Hugo d'Alési was a glamorous advertisement for the P.L.M. (Paris-Lyon-Marseille) railway, designed to lure city dwellers into the wild beauty of the Vercors massif. The scene captures a rushing river carving through the valley, complete with a rustic wooden sawmill clinging to the rocks—a mix of industry and natural power. Notice the handy map in the bottom corner? It wasn't just decoration; it was a practical guide for early tourists planning their train journey into the majestic Dauphiné mountains.
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