ANTIBES, CÔTE D’AZUR
c.1910
Pack your bags for 1910! This vibrant poster invites travelers to escape to the sun-drenched French Riviera via the PLM railway's 'extra-fast trains,' promising a journey by day or night. A fashionable lady in a crisp white suit and oversized hat stands with her loyal dog, gazing out over the sparkling blue bay of Antibes while clutching a bright red parasol. It perfectly captures the glamour of the Belle Époque, selling the dream of a luxurious seaside getaway to Parisians who wanted to experience the 'Côte d'Azur' lifestyle without the arduous carriage rides of the past.