Berne – Lötschberg – Simplon. Switzerland
1921
Emil Cardinaux, often called the father of the Swiss travel poster, invites you to look out the window of a brand-new electric train in this stunning 1921 masterpiece. He frames the majestic Lötschberg and Simplon mountain routes with the black vertical bar of a train window and overhead wires, placing the viewer right in the passenger seat. The warm, golden hues of the Alps and the tiny patchwork valley below make the journey look incredibly inviting rather than freezing. It’s a perfect example of how early 20th-century artists sold the romance of rail travel to a world eager to explore again after the war.