Pro Juventute – Marken und Kartenverkauf Schweizerische Sammlung für Schulkinder-Fürsorge
1923
Emil Cardinaux, the artist behind the famous 1905 Chocolat Suchard poster, created this striking 1923 fundraising image for Pro Juventute (Latin for 'For the Youth'), a Swiss children's charity. While rooted in Art Nouveau aesthetics, the piece features a solemn young girl in a blue dress and white apron clutching a schoolbook and red flowers. The bold, sweeping typography anchors the composition, advertising a December stamp sale to support school children's welfare. It’s a beautiful example of early 20th-century graphic design that blends illustrative warmth with clear messaging.
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