Burger-Kehl & Co. Moderne Herren- und Knabenbekleidung
1912
Step into 1912 Zurich fashion with this vibrant poster by Emil Cardinaux, a master of Swiss graphic design. The central figure, sporting a dashing yellow patterned suit and binoculars, looks ready for a safari or a day at the races, while his companions model more conservative coats and a trendy sailor suit for the little ones. Commissioned for the Burger-Kehl & Co. clothing store, this piece uses bold, flat blocks of color and striking typography to grab attention on the street. It’s a fantastic snapshot of early 20th-century advertising that proves good style never really goes out of fashion.
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