Swiss National Exhibition Berne

Emil Cardinaux

1914

Swiss National Exhibition Berne by Emil Cardinaux, 1914

Emil Cardinaux created this iconic poster to hype up the 1914 Swiss National Exhibition in Bern, and it definitely delivers on drama. A sturdy rider on a dappled horse strides confidently across the foreground, waving a massive yellow flag adorned with Swiss emblems like the red cross. Behind him, the Alps rise up over a quaint town with red roofs, painting a perfect picture of Swiss identity. This design is considered a landmark in Swiss graphic design, capturing a moment of national pride right before the outbreak of World War I.

Technique
Lithograph
Material
Paper
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